Category: Reviews & Press

Why Do People Eat Chocolate on Valentine’s Day?

We dress up with fun and goofy costumes on Halloween, eat delicious turkey during Thanksgiving, exchange gifts on Christmas time and begin our New Year with a toast of champagne and fireworks. We are just used to our ways to celebrate our special days, however, why does chocolate play such an important rule on Valentines day? 3 reasons for people eat chocolate on Valentine’s day are revealed here.

  1. The Biological Magic Behind the Chocolate:

Chocolate contains an endorphin: Phenylethylamine, also called as “the love drug”, produces the similar feelings when one is in love. Additionally, anadamide, contained in fat in chocolate, activates dopamine production. Dopamine can make people feel strong well-being and happy. With so many biological magic chocolate gives, why not treat your loved ones and yourself a bite of happiness?

  1. Chocolate = ‘Food for Gods’

The flavorful taste of chocolate not only melts in our mouth with flavonoid-rich flavors, but also melt our hearts in enjoyment. While people might agree that chocolate is a ‘food for Gods’, the word “Cacao” had more of a spiritual and literal meaning since Cacao God was sacred in ancient Maya society. In Greek, chocolate was called ‘Theobroma cacao’ — a Greek way of saying ‘food for the Gods’. Cacao beans were also used as currency for the privileged Aztecs. By knowing these, do you feel more special when you receive chocolate on Valentine’s day?

  1. Health Benefits of Dark Chocolate

Research has suggested that dark chocolate can potentially lower blood pressure, provide antioxidant benefits, decrease cholesterol levels, improve heart circulation, and even reduce memory decline in older people. With so many benefit listed, when you enjoy chocolate on Valentines day, you can also enjoy the health benefits of it.

For all of the reasons above, are you ready to treat your significant others and yourself a meaningful gift on Valentine’s day? Here at Alegio Chocolate, we not only provide high quality chocolate, we also adhere with our spirit of promoting harmony with the environment, nature and the people living there.

Are you looking for the perfect Valentine’s day chocolate in Berkeley? Check out Alegio Chocolate located at 1511 Shattuck Ave. Berkeley CA 94709.

Alegio Chocolate was founded by Claudio Corallo, who has 40 years of experience in producing coffee and chocolate. His experiments on how to make a bean that is not bitter created the unique chocolate in the world – not only because it is the only real bean-to-bar, but also because it is the purest chocolate available.

Check out Alegio Chocolate for Valentine’s day. Go to or visit Alegio Chocolate at Epicurious Garden 1509 1511 1513 Shattuck Ave Berkeley, CA 94709


Opening from Mon to Sun: 11am – 9pm.
Tel 510 548-2466.
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